Users come to expect certain things when they think of social media. While there is space to innovate, it’s important to follow familiar UX patterns so the users don’t get lost. The challenge was finding the perfect balance between novelty and familiarity.
We created something simple and usable, and innovated to make the design and experience fresh and fun without losing the familiar experience that people expect from a social media platform.
We created the visual elements from scratch to give them a fun and energetic feel.
We deviated from the cluttered, thickly packed approach that usual social media platforms take and created something visually stunning and feels casual, warm and playful.